Why JCPenney’s New Marketing Strategies Revitalizes the Retail Industry
Why JCPenney’s Marketing Plan is Revitalizing Retail. J C Penney History of J C Penney J.C. Penney began as an American department-store chain in 1902 with the founding of James Cash Penney. Penney’s first store, the Golden Rule Store (starbucks today), was opened in Kemmerer Wyoming. Penney opened new stores as the business grew. In … Read more
